I have written on the long-tail before, and the concept has indeed become an integral part of my presentations and lectures. Chris Anderson, Wired Editor, is really the originator of this discussion and his LONG TAIL BLOG is well worth reading. LOADS of great stuff here. Supernova, a great event in SF that just finished a few days ago (wish I could have made it!), just put up his powerpoints which are a MUST READ, here (click on Chris Anderson) Be sure to check it out.
Another link that I just found for the Longtail is here -- a dissertation that looks interesting (but lllllargeeee).
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