Link: Davis Freeberg’s Digital Connection � Blog Archive � Sonific Offers 40,000 Tracks To Web 2.0.
In a lot of ways, Sonific’s business plan reminds me of what the radio is suppose to be. A place where consumers can hear good relevant music and an opportunity for artists to try and convince consumers to purchase their album. While some may fear that giving away free streaming music will take away incentives for consumers to actually purchase an album, I think that this thinking is short sighted. By letting consumers share good music online, more people will discover a band and this pays off in a number of ways. If someone likes a band, they will support that artist even if there are ways that they can get the music for free. Instead of freaking out and restricting the content, artists can make more money by building that fan base and selling more concert tickets, iPod downloads and future albums.
Cool - this guy gets it 100%. Thanks!
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