eMarketer.com - Jonathan Coulton Is a Better Marketer Than You.
"I woke up this morning and checked my personal blog. Overnight, my blogging partner had posted a fan-made video he found for a clever song ("Code Monkey") by an independent musician whose name and work I had never heard of. After viewing it, I went to Jonathan Coulton's site, thanks to the Web address on the screen at the end of the video. The site had a ton of content, including a blog. Moreover, I could listen to all of his songs for free there. If I had wanted to download any, they were a buck apiece, with "albums" available for a discount. I subscribed to Mr. Coulton's podcast, which includes a new song every week, reminiscent of They Might Be Giants' longstanding "Dial-A-Song" service. Many of Mr. Coulton's songs were downloadable at no charge at all; one of these was titled "Podsafe Christmas Song."..."
This is a great insight into how music is being marketed today. All PULL not push. From the EDGES of the network. User driven.
Even a year and a half later, your point stands Gerd. User driven, PULL marketing is the key...and where can you do that better than through social media.
Web 2.0 means a revolution in the way fans find music online. Here are the Top 10 social networks fans are using to find music in 2008:
http://blog.maxlowe.net/2008/02/04/the-top-10-music-social-networks/
Posted by: Max Lowe | February 20, 2008 at 06:58 PM