Endemol and INgrooves Strike Partnerships With MySpace Superstar Tila Tequila (bypassing record industry traditions)

I think this one of many deals that will go into this direction, in 2007:
* base all activities on the artist's brand
* bypass the existing chains if licensing and distribution
* go direct to the consumer with the least possible friction in between

I'll be watching ;)

PR newswire: Endemol and INgrooves Strike Groundbreaking Partnerships With MySpace Superstar Tila Tequila;.

Internet Queen Signs to United Talent Agency for All Representation;
          MySpace and LiveVideo to Be Key Marketing Collaborators;
  TILA's Debut Single and Video 'I Love U' Set for Worldwide Digital-Only
                                  Release