Brightcove Founder Lays Out Media Vision For A New Video World (this is a company to watch)

Jeremy Allaire knows his stuff, that is for sure. Now here is a company to watch! MediaPost Publications - Brightcove Founder Lays Out Media Vision For A New Video World - 04/27/2007.

My fav quotes:

"Open distribution and "self-service models" where content can be created and distributed with no cost of entry are leading to an explosion of new programming outlets and niche networks because anyone can create a TV network today--production companies, publishers, or consumers..."   GL: indeed, NICHES are where we are going!

"The idea, says Allaire, should be some "blended distribution strategy" that includes a branded content site, strategic syndication to affiliate sites, and viral distribution through widgets or players such as Brightcove's that "empower the consumer to distribute it for you." For advertisers, you're looking at extending reach by 50%, 60%, 70% or 80%, he said..."

GL: SYNDICATION is the keyword - and the key.

"Branded marketing content can also be syndicated, Allaire noted. He pointed to DuPont's program created with Denuo in which a blogger was hired to write science stories..."

Check out Jeremy's video here