This is a very good read, with some great links, if you want to know what's coming in media. Love the headline (and it's not even mine;): MEDIA WIDGETISED. That brings it down to a very hard-hitting headline: widgets / un-pages / de-central content units will be how a lot of media will be promoted, marketed, distributed and sold in the future. Here are some morsels from this page, below: "George Berkowski cited the robust personalisation of SnapVine. In turn, he continued, you have the phenomenon of widgetised startpages, whereby you can go to a celebrity’s page, for example on Netvibes, and it has all her content aggregated, plus you can leave voicemails and comments on it...." I think there is some serious mileage for the music industry in this... thinking cap on! Widget Week part 2 - Chinwag Live: Media Widgetised � Innovation Cloud.
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May 24, 2007
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