Interesting article on emarketer - whether this holds true for digital music I am not sure.
Link: Print and Digital Need Not Compete - eMarketer.
"There should be no distinction between online and offline," he said. "There is no conceptual reason these days why marketers wouldn't consider using multiple media with campaigns."
A real cherry for record labels is this graph, for sure (types of advertising that causes people to go to websites): Search Engines and Recommendation lead the way. Think about that for a minute. And then think widgets. Syndication. Social Networking.
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