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From: Digital Music News
"Emerging Startup Spreads Music Soundtracks Across Internet
Browse a few MySpace pages, and chances are some music will begin playing spontaneously. A soundtrack not only accentuates the overall presentation, it speaks volumes upon the personality of the MySpace user. Now, one startup is hoping to offer that same audio personality to a number of different
internet destinations, including blogs, photo- and video-sharing sites, and social networking pages. The company, called Sonific, will offer volumes of free music that can be posted "as quickly and easily as adding an image".
Sonific is the brainchild of music futurist Gerd Leonhard, who among other things is the author of The Future of Music. The company has just rustled funding from a number of angels, and will soon position an invitation-only beta. Sonific has also brokered a deal with CDBaby, which will allow members
to easily spread their music across the web. The weapon of choice will be the SongSpots player, which simply drops tunes into sites. "Many CDBaby artists are excited about the SongSpots player, bringing their music into all the previously-silent corners of the web," commented Derek Sivers, founder and CEO of CDBaby. Sonific will represent thousands of artists, all of whom are interested in promoting their music more deeply into the internet..."
(Source: Digital Music News - 5.18.06)
