Gerd Leonhard's Blog on The Future of Music, Media & Entertainment

The Viral Marketing Effect - eMarketer

Another good read from emarketer!
Link: The Viral Marketing Effect - eMarketer.

Getting the word out.

Of all word-of-mouth (WOM) tactics, viral marketing has probably drawn the most attention from marketers. And they have lofty goals for it. According to a 2006 study by JupiterResearch, cited in Internet Retailer, the biggest goal of viral marketers was to increase brand awareness (71%). Half also expected to drive online sales, and 44% hoped to drive offline sales.

Online Music: 90 Essential Music and Audio Websites

Wow - great stuff. Mashable rocks!  And Sonific is listed which is a good thing, too:) Link: Online Music: 90  Essential Music and Audio Websites.

A practical model for analyzing long tails

If you like hardcore research and the LongTail concept this is for you!
Link: A practical model for analyzing long tails.

Video Editing 2.0: 8 Ways to Remix Online Videos

Good guide here: Link: Video Editing 2.0: 8 Ways to Remix Online Videos.

The New Yorker Conference 2007: Online Only: The New Yorker

Some really great and inspiring vdieos here, my favorite is the web2.0 video with Barry Diller et al.
: The New Yorker Conference 2007: Online Only: The New Yorker.

RSSTop55 - Best Blog Directory And RSS Submission Sites - Robin Good' Sharewood Tidings

Very valuable details on how to promote your blog and RSS feeds! Well done, Robin!
RSSTop55 - Best Blog Directory And RSS Submission Sites - Robin Good' Sharewood Tidings.

17 dots: interesting new blog

EMusic guys blog here:: 17 dots.

CAAMA - Canadian Association for the Advancement of Music & the Arts: Global Forum Music Report from Canadian Music Week 2007

Download global_forum_report_lr.pdf

I did the keynote at this event in Toronto, on March 9, 2007. This report (see pdf) is a good summary of the proceedings from that day - a good read (even though I may note agree with all of it;) CAAMA - Canadian Association for the Advancement of Music & the Arts.

TheFunded.com: The Resource for Entrepreneurs. Great database of VCs

very cool: TheFunded.com: The Resource for Entrepreneurs..

O'Reilly Network: What Is Web 2.0

Great read! O'Reilly Network: What Is Web 2.0.