Here are 2 good reads that I recommend to anyone interested in the Future of TV
Download ibm_the_end_of_tv.pdf
and Bear Stearns' A Longer Look at the Long Tail
Download bear_stearns_longtail.pdf
And I also have been know to talk about The Future of TV ;)
Now, if this isn't a good example of the Web - TV conversion I don't know what is!
Link: Time Warner Cable eBAY On TV.
Presentation for ITV Marketing March 21 2007 London (edited, public version - if you work for ITV you can request the complete version) pdf approx 7 MB
TV Here, There, Everywhere - New York Times.
Good feature on the Slingbox. The Future of TV?
good article on what digital technologies are doing to the TV business. "Sending television over the Web—so-called Internet protocol television,
or IPTV—is already big in Japan, and gaining steam in the rest of the
world. Britain's largest telecom firm, BT, recently launched its own
entertainment division with an eye to sending video content over its
phone lines. Internet companies like Google and Yahoo are developing
video search engines, which might one day allow you to find your
favorite TV shows on the Web as easily as you search for a customized
cat collar...." Sounds familiar if one thinks of the music business. I think this will be a boon for TV producers - but once again, letting go of the CONTROL will be a big challenge. "And, most important, digital video recorders—TiVo-like devices that sit
in set-top boxes—allow viewers to record their favorite shows and watch
them whenever they want, skipping commercials along the way. These
devices are much easier to use than their Precambrian predecessor, the
VCR, and they've given rise to so-called time shifting—a concept that
is threatening the entire notion of advertiser-funded television...." THAT is the bottom-line. imho.
