Gerd Leonhard's Blog on The Future of Music, Media & Entertainment

Podcasting News - Hack Adds YouTube To Apple TV

Inevitable I guess!
Link: Podcasting News � Hack Adds YouTube To Apple TV.

Free Press : YouTube Elevates Most Popular Users to Partners (another wave of paradigm change in media2.0)

I think this development is quite remarkable, and for anyone that doubts that all that 'content previously considered the Longtail' is not fit or 'good enough' for major audiences i.e. mass consumption (as perennial web2.0 ueber-sceptic Andrew Keen mauntains in his new book) should now think twice. There are indeed good producers that have not been discovered by the titans of mass media, there are good writers who are not yet famous but still worthy, and there are musicians not fit for MTV and TheNetworkTubes that are indeed a fit for YouTube Mytube or dareIsay it OURtube. Keep it rolling Chad! Free Press : YouTube Elevates Most Popular Users to Partners.

Up until now there’s been a distinction between the content you create and the content created by YouTube’s professional content partners. We want to start changing some of the perception here.

Why YouTube will never be brought down by major content companies such as viacom, NBC, NewsCorp etc

It's simple, really: Youtube has become the irrefutable embodiment of "Online Video", just like Google has become just another word for Search, and like Xerox was, for a long, simply a word for Copying. THAT is what matters to a mega brand like Google: now they have 2 household name brands under one roof, and no matter how the deals with the content owners end up, Youtube will always be synonymous with the best place to go for online video - espcially with those digital natives. My 5 cents - over to Marc Cuban ;).